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Explore the world in comfort and style
Britain’s authentic no-fly cruise line offers affordable quality and the warmest welcome at sea
As the UK’s newest cruise line, Ambassador is making waves in the world of cruising – and for all the right reasons. Launched in 2021, the brand entered a new era when Ambience first sailed in 2022, followed by Ambition in 2023. Since then, Ambassador has won over a loyal community of travellers who return time and again for its unforgettable voyages. So, what makes an Ambassador cruise so special?
Breathtaking destinations
It starts with the destinations: a wide-ranging collection of breathtaking itineraries, from the rugged beauty of the British Isles to the sun-drenched shores of the Caribbean.
IMO Tier III compliant ships
Ambassador’s IMO Tier III compliant ships are purpose-built to access smaller, lesser-known ports that many larger cruise lines simply can’t reach – giving guests the chance to explore beyond the usual.
No fly cruises from various UK ports
Ambassador's no-fly cruises depart from a choice of seven convenient UK regional ports, making your journey seamless from the start. On board, expect the warmest welcome at sea and exceptional service, with outstanding cuisine that blends the best of British flavours with fresh, locally sourced ingredients.
Outstanding service, cuisine and entertainment
Life at sea is vibrant and enriching. From West End-style entertainment and wellness experiences to a host of activities and opportunities to explore your hobbies and interests, there’s something for every kind of traveller.
Ambassador's values
What to expect from the moment you book
These six guiding principles are what sets out the Ambassador difference.
Sustainable & ethical
Some of the most environmentally friendly ships afloat.
Voyages of exploration
Affordable access to remote places and hidden treasures across the globe.
Sail with friends
Meet like-minded people and make long-lasting friendships.
A wonderful welcome
Classic ships with welcoming crews, outstanding cuisine and amazing entertainment.
Unbeatable value
A no-fly, authentic and traditional cruise experience at a fantastically affordable price.
Peace of mind
Health and safety standards and financial protection mean peace of mind is guaranteed.
